Elevate.
Innovate.
Dominate.
N E X E O R
The Client
Gobachi
Gobachi is an online retail brand underKamlesh Electronics>, a UAE-based distributor specializing in home appliances and consumer electronics. While Gobachi already existed as a website, it was built on WordPress>, with a bulky, slow interface and outdated UI/UX. Kamlesh Electronics wanted a fully revamped platform that is fast, modern, and user-friendly>, while retaining all core features of their existing site.
The Challenge
Modernizing an Existing E-Commerce Platform
1. Outdated UI/UX
The previous Gobachi website was difficult to navigate, visually outdated, and did not meet modern consumer expectations for a fast, responsive experience.
2. Performance & Scalability Issues
Built on WordPress, the platform had slow load times, struggled with large product catalogs, and limited customization options.
3. Optimizing the Shopping Experience
Customers required smoother product browsing, quicker checkout, and seamless mobile navigation tailored for UAE consumers.
4. Maintaining Operational Workflows
Existing order, return, and delivery tracking workflows needed integration into the new platform without disrupting ongoing operations.
The Deliverables
What We Did?
Gobachi is a fully revamped online retail brand platform that is fast, modern, and user-friendly:
Full E-Commerce Website Revamp: Complete redesign of home, catalog, product, checkout, and account pages..
Scalable Product & Category Management:
End-to-End Checkout & Payment System: Integrated cart, checkout, payment gateways, and order summary/history.
UAE-Centric Order Management: Tracking flows, return requests, and delivery status integrated for local courier workflows.
Mobile-First UI & Performance Optimization: Fully responsive design with fast load times across devices.
The Solution
Gobachi
To meet these requirements, a tailored CRM platform was developed with the following core features:
1
Custom, Modern Tech Stack: The new platform was rebuilt from the ground up to provide a fast, secure, and scalable e-commerce experience.
2
Dynamic Admin-Driven Product Management: A robust backend allows the team to manage products, categories, banners, and promotions in real-time, similar to Wishmaster.
3
Seamless Checkout & Payment Integrations: Full cart, checkout, and payment gateway integration, ensuring smooth order processing for customers.
4
Enhanced UX & Mobile Optimization:Clean, intuitive layouts and fast-loading pages improve engagement, navigation, and conversion rates.
5
Order Lifecycle & Customer Support Tools: Built-in shipment tracking, return workflows, and support ticketing tailored to UAE logistics and customer expectations.
The Outcome
Gobachi now operates on a modern, scalable, and responsive platform, providing an enhanced shopping experience while retaining all features from the previous site. The new platform positions Gobachi for future growth and aligns with Kamlesh Electronics’ broader digital strategy, offering a foundation for expansion across additional online brands.
your project into a success story.